Set to launch in September before New York Fashion Week, the “one-stop-shop” platform will incorporate “key aspects of the designer business” including fashion shows, press, sales, and consumer activations, in order “to help drive sales while providing the industry with a simple tool to experience the best of American fashion creativity,” the CFDA said. The tool will give designers a digital avenue to present their collections, and will provide brands with modular, customizable pages that will allow them to present storytelling and digital activations.

To facilitate connection between brands, buyers, press and consumers, Runway360 will support AR/VR, 360-degree capabilities, live video streams, e-commerce extensions, consumer shopping features, and social media integrations, and …