Nike’s ‘Express Lane’ to cut product time-to-market down to a few weeks

“We know that speed is very important to our customers, he said. It is what drove us to create a host of business initiatives based on flexibility and speed, at all levels within our group. For example, we have introduced a system we call ‘Express Lane’ which allows us to cut down to a few weeks, rather than months, the time between [a product’s] design and its availability on the shelves. Express Lane is a major competitive advantage, and in this quarter it allowed us to launch a new shoe model called ‘LunarCharge’, which was well received by consumers.”

Nike’s 'Express Lane' to cut product time-to-market down to a few weeks

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